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Fearless Leader Matt Cutts tells us the true word from Google about Guest Blogging. This was posted December 10 2013. What he mainly says is the usual spam tactics like article spinning and duplicate posting do also apply to Guest Blogging. You have to watch out for some sites that are in reality Article Directories pretending to be Blogs. Personally I tend to avoid blogs that have a link at the top of the page that says Guest Blog or Write for us unless I can see it is a very well done blog.

Be Relevant

Topical relevancy is really one of the most important issues in Guest Blogging. If I am Guesting about wine I think I would have a better result posting on a site mainly about wine that even a higher PR site on general or unrelated topics.

Guest Blogging Done For You

 

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The past decade has borne a great deal of innovation in the way we connect with one another online. Facebook has only been around since 2004, and Twitter was founded in 2006. Today, the two sites have over a billion and 500 million users, respectively. Companies realized very quickly that these platforms gave them the opportunity to reach a wide audience at a fraction of the cost of traditional channels, and most industries jumped in with both feet.

Now, they’re drowning.

As astronomical as the rise in interest in social media was among companies looking for marketing opportunities, the rise in utter frustration over poor results has been even more significant. Money has been poured into pay-per-click advertising campaigns and generic content sharing, utilizing the traditional “push” method of message distribution to try to put their brand in front of the public. With the results coming in as lackluster at best, there is a growing chorus dismissing social platforms as a valuable marketing tool.

They’re wrong. Social media is valuable, but companies are getting tripped up on execution. Here are the three most common mistakes they’re making, and how you can avoid them.

  1. Viewing Social Media as a Solution
    Social media is not a strategy. A presence on social media is not a panacea to a company’s woes. When a company approaches a “social media expert” with the expectation that they will serve as the company’s savior, they are setting themselves up to fail. Social media is only relevant as part of a broader communication strategy. Without aligning social media use with a brand’s overall tone and goals, social media becomes utterly worthless.
    How to avoid it: Be careful about how you engage social media. If you’re going to hire someone in-house, be sure that they’re operating under the direction of an executive controlling the overall marketing strategy. If you’re going to hire a service provider, be exceedingly careful about the spin. The minute a service provider guarantees you results that seem too good to be true, run for the hills. If a service provider doesn’t ask about how you’d like them to coordinate with your other marketing efforts, then they aren’t worth the cost of their website hosting.
  2. Insincere Participation
    Social media requires a certain level of perceived sincerity in order for an identity to be seen as authentic and relevant. One of the problems companies run into is that their communication via social media soundslike marketing. In an era where people have had to learn at a rapid rate to filter out marketing messages or fall prey to any number of fraudulent schemes, an insincere voice in your company’s social media messages is the kiss of death. At best, the company looks out of touch, but at worst, your brand’s field authority could suffer.
    How to avoid it: Before wading into the waters of social media, know who you are. This is probably solid advice for individuals, but even more important for companies. A company’s social media identity should be the digital personification of the organization’s values, strengths, and mission. Outlining your group as if they were a singular flesh-and-blood individual, going so far as to identify personality quirks of the fictional persona, can provide you with a solid foundation for cultivating an authentic voice.
  3. Failing to Listen
    In the past, marketing was about putting the right message in front of the right people. This philosophy has generated billions in advertising dollars for decades now. As businesses moved to social media to distribute their messages, they attempted to apply the same tactics. Unfortunately, this ignores the very soul of social media: interaction. Just as the person who talks only to hear their own voice quickly begins to grate on the nerves of the listener, so too does the company that does nothing but promote itself .How to avoid it: This is a simple problem to remedy in theory, though far more complex in terms of execution. While social media is a fantastic way to distribute a message, it’s important to listen to what people are saying about that message, and respond to those reactions. It’s equally important to engage in the conversations being started by others related to what you do. This fosters a sense of connection and importance among those listening to your message, which makes them far more likely to form a positive opinion of your brand and help in your distribution efforts.

     

     

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Josh Brown is part of the marketing team at Iconic Mind, a Maryland based IT and business consulting company that caters towards organizations looking to streamline their offerings through the use of technology. You can follow Iconic Mind on Twitter, Pinterest, or via their blog.

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Blogging Strategies For Smart Business

In today’s technology-driven world, companies that are on top of the online scene tend to have a blog. Blogging is a great way to add some extra content to your site and help earn some valuable visibility. You can add keywords to your content that is relevant to your business and industry, and you can change the content regularly, both of which help search engines find and rank your site. Plus, blogs allow you to easily share your expertise with interested readers, which is always a valuable plus.

If you want to be a smart business with a successful blog, you can’t simply slap a domain name down in WordPress or Blogger and think your audience will find you. In order to be successful, you need to use the following blogging strategies for smart business.

Know your focus.

Successful business blogs are those that have a focus. Your business needs to decide what type of topics you’re going to discuss before making your blog live. For example, are you a bank that plans on discussing finance topics, such as mortgages, tips for creating a budget, managing credit card debt, etc.? Are you a bakery that’s going to discuss baking tips, how to eat sweets without gaining weight, etc.? It’s important that your blog has a niche and that you stick to it. If you touch on too many topics without a main focus, it will confuse your audience and they won’t come back.

Use correct grammar and spelling.

One of the biggest mistakes that you can make when blogging is to post a blog that has spelling, grammatical and punctuation mistakes. If you don’t take the time to produce quality blogs and check that your work is perfect before you publish it, why should a customer think that you’d provide a quality product or service? Remember that your blog is an extension of your company’s brand, so it’s important to be perfect. A great way to ensure perfection among your blogs, even if you have multiple writers, is by providing your team with tools such as a grammar checker. This way, they can double check that their work is correct before going live.

Create a custom blog.

To be successful with blogging, you’ll need to spend money. Don’t use the generic template blog designs that blogging platforms provide you. Instead, spend the money and have a graphic designer create a blog for you that is relevant to your company’s image. A blog that matches your company’s brand, such as including your logo, tagline and website colors and layout, can help extend your online brand image. This way, when readers land on your blog, they’ll be able to associate it with your business.

Listen to your audience.

Make sure that you enable a comment section on your blog that your audience can use to share their thoughts or opinions about your blog. But the key to a successful blog is to not just allow your readers to comment, but to also listen to those comments and use it to your advantage. Pay attention to the topics that interest your readers and use those as a focus for your future blog posts. By providing your audience with topics they want, you can ensure they will come back for more.

Written and prepared by Ruth Jenkins

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longtailThough more obscure than shorter, more commercial based keywords, longtail keywords are something of a ‘unicorn’ in digital marketing. They produce higher conversion rates and higher ROI than conventional keywords.

The only trade-off is that they’re a bit tricky to manage. Adopting a strategy that incorporates longtail keywords into your search campaign (both SEO and PPC) offers numerous benefits.

What are longtail keywords?

Longtail keywords are keyword phrases with at least three words in the phrase. These are particularly useful when you want to cast your traffic net wider and are normally used when the searcher is looking for something specific.

A good example of a longtail keyword is “What’s the weather in Essex?”a shorter version of this would probably be “Essex weather” or just “Essex forecast”. Since longtail keywords are highly specific, they tend to draw less traffic to the target site – but this traffic is of top-notch quality.

The Many Benefits of Longtail Keywords

Higher Conversion Rates; quality traffic

Ranking atop SERPs for your keywords is not enough to boost your conversion rate. What really matters is the underlying intent of the traffic that your keywords attract. One clear benefit of longtail keywords is that they tend to attract users whose intent is clear.

For instance, when a searcher types the keyword “What’s the weather in Essex?” It is obvious what they need find out unlike when they just search the name “Essex”. A clearer understanding of user intent is paramount to achieving higher conversion and ROI rates.

Less Competition

The lengthy nature of long keywords means that there is less competition as they don’t have a “bulls-eye” on them. It is easier to secure a place in the top 10 Google results with these keywords than with core keywords.

While still at it, you have a lower bounce rate and time-on-page metrics. Yet another merit with long-tail keywords is that your competition will most likely consist of people who are less likely to have professional prowess in their efforts. They’ll probably be ranking for these phrases without the slightest idea. Of course this provides you with an open avenue to stamp your authority on the top spots.

Less Bids

Longtail keywords can also help reduce over reliance on broad matching. With such keywords, it is easier to focus on more specific segmentations that are relevant to your digital marketing campaign. This in a nutshell means less bids and greater value for your time.

With longtail keywords, it is much easier to author ads and search pages that are relevant to the sole intent of the crawler. This by extension improves your conversion rate.

Longtail Keywords Are The Future of Digital marketing

Technology is fast changing the way we do things. If the latest advancements are anything to go by then we’re looking at a future where search efforts will shift from “type and search” to “talk and search” methods. In any case, major search engines are fast embracing search methods that are conversational.

Going forward searchers will simply be talking terms like “Which is the best restaurant in Cornwall?” and so forth to their gadgets for instant results. As you can see, we are staring at a future where longtail keywords are going to become the order of the day.

Think Longtail Keywords, Think Long-term

Obviously, benefiting from longtail keywords is not an overnight affair. You might not see much right away and you may have to incorporate other tactics to maximize your ROI. However, you might be surprised at how these key phrases pay off in the long-run.

A Wider Stream Of Ideas

Longtail keywords provide a wider stream of alternatives which you can exploit to improve the quality of your traffic. With these keywords, you can never run short of ideas and concepts for relevant landing pages. Longtail keywords are also a superb ingredient for successful content marketing because they tend to meet the needs of the searcher better than core keywords.

You can use longtail keywords to customize your site in line with your customers’ requests. Note that good organization and careful planning are vital ingredients to successful longtail digital marketing.

As we sum it up; remember that the secret to successful digital marketing is research. Make sure to do adequate research (and brainstorming) to come up with keywords that will literally shake the market.

Jonathan is a keen marketer, especially when it comes on online and social media. If he’s not looking at marketing then he will more than likely be reading up on business in general.

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Should You Stop Building Links To Your Site?

Google’s Penguin updates have led some to conclude that the time for link building has come to an end. The reality is, however, that the leading entries in Google results pages for competitive keywords are dominated by websites that have been extensively building links.
That’s something that may only add to the confusion. The answer to this particular conundrum can be explained by identifying the fact that Google haven’t been objecting to all links. Rather, there has been a specific move to clamp down on particular types of links.
What this means, in the case of your own website, is that you do need to stop building some links. The following are probably best avoided right now:
Exact match anchor text links
If you’re a web designer in London, then you may have previously been tempted to use a large proportion of links that mention web designer London as the anchor text. That was once a fairly standard approach for many and worked pretty well.
These days, however, it’s more likely to lead to a Google Penguin penalty than any great SEO advantages. Instead of concentrating on these exact match terms, think about variations. It’s worth noting that links that have been built naturally will more often mention a brand name, a specific URL, or fairly generic text. If you’re looking to avoid penalties, it makes sense to build links that reflect that natural approach.
You may be concerned that this means that it will take longer for your site’s rankings to improve. Although this may be true, the reality is that you’ll be putting yourself in position to get more sustainable results.
Profile links
There are various, mainly automated tools, that are designed to create forum profile links. The basic idea here is that a new login is created on a forum, with the profile containing a link to your website.
Typically, those forum profiles will then be pinged, in order to ensure that the search engines are aware of their existence. Some people also look to build secondary links to those profiles, in order to ensure that they are strengthened.
It’s a classic example of a tactic that once worked well, but is now extremely dangerous. The problem is that you simply end up with a large quantity of links from poor quality websites. In many instances, the individual forums are not being maintained properly. If you have no interest in adding to the community, then it’s also clear that you are adding your links purely for SEO purposes. It should come as no surprise to learn that this approach leaves you open to penalties.
Blog comments
I wouldn’t say that you should necessarily avoid all types of blog commenting, but I certainly wouldn’t recommend this strategy, assuming that your only aim is to improve the search engine rankings of your site.
Comment on blogs that genuinely interest you, where you also have something creative to add. There’s no harm in getting involved with a community. But only look to provide a link to your profile, rather than seeking to create a never-ending set of links to your website.
I’ve highlighted some of the links that I believe are now damaging to most sites, but what sort of links should you be building? It’s extremely clear that you need to be thinking about quality and ensuring that you receive links as a result of building relationships with related websites.
Guest blog slots undoubtedly have a part to play, but it’s critical that you should follow the rules above. If you’re intent on using such slots in order to create links using anchor text that’s keyword-rich, then you still leave yourself open to penalties.
Always focus on what’s natural, unique and offering real quality. If you stick to those basic rules, then you’ll discover that your link building approach will continue to pay dividends.

SEO strategist Keith Barrett offers consultancy services at www.searchsouthseo.co.uk and is always interested in the latest online marketing trends. He is particularly keen to help small business owners to be more successful.

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Where Do Your SEO Dollars Really Go?

As a small business owner you probably realize how important SEO is to your business. Aside from the fact that just about everyone with a website is doing it, you know that SEO is one of the best ways to make sure that search engines show your website in its best light, and people who need what you have to offer can find you quickly and easily in the organic search results. The trouble is that with many business SEO services, you don’t really know what you’re paying for, or where your SEO dollars are going.
Of course when you are looking for affordable SEO services for small business budgets you’re looking at the items included in the packages you’re pricing out, and you’re seeing things like “content marketing” and “link building” but beyond that there isn’t much info provided, and maybe you didn’t think to ask about additional information when you signed your contract, trusting the SEO company to tell you everything you needed to know up front.

Giving up control of your sites SEO

When you are outsourcing SEO services, you’re giving up a certain amount of control over your SEO campaign. The key to making such a relationship with your SEO provider functional and healthy is a large degree of trust and communication. Marketing SEO services are going to be able to promote your brand online while doing so in a way that increases your brand’s prominence in the organic search results. Video SEO services are going to focus on creating and / or sharing your videos at strategic locations around the web in order to help your videos (and the pages they’re on) appear higher up in the rankings.
So when it comes to tracking your SEO dollars, consider what sorts of services you’re paying for, and how those are being carried out. Ideally the company you hire will be taking care of these tasks themselves, but in some cases your outsourcing to them could be outsourced again! Some SEO providers, particularly those who specialize in a single discipline such as link building, will accept a contract from you and then turn around and outsource this contract to another company or individual provider. This can sometimes result in an inferior quality product such as spammy links, so it is very important to verify this kind of information with your provider.
This is not the norm however, and most reputable SEO companies keep everything in house to ensure the highest possible quality. An excellent free tool to check your sites possible ranking opportunities is the X-Ray tool by RankPop.

What to look for in your next SEO service company

Every SEO company is different. An SEO company USA businesses prefer might not be the same company that does well in overseas markets. A cheap SEO company will often be unable to compete with a top SEO service company because their results are of a lower quality than the SEO marketing companies they are competing against.
You can usually tell what sort of company you’re dealing with by reading reviews. These can be found on individual and company blogs, third party review websites, and even social media channels like Facebook and Twitter. An organic SEO company with a good reputation for ethical practices and great customer service is going to be an obvious choice for your short list, whereas a company with only a few reviews (and most of them negative) and not much else said about them is going to be a company that you are better off passing over for now.
When considering companies to be your next SEO provider, you should always look for a well-optimized website that is performing well in relevant search results. If an SEO company cannot even rank well for their own keywords, what makes you think that they will be able to help you rank for yours?

Do your own research

You should also take a look at their back link profile – this is easily accomplished thanks a number of third-party tools that can analyze the link profile of any website that is currently active on the web. Where are they getting their links from? How many are built in a day, on average? Is there a sudden spike in links built on any particular day? When you ask your potential candidates questions, bear the answers to these questions in mind and compare their answers to what you have discovered during your research.
If everything lines up, you can feel more confident in your choices and be able to choose the SEO provider company that is right for you. Always look for a company that is taking the time and putting in the effort to produce the best possible results for their clients because these are the companies that are advancing the cause of the SEO industry. There is a lot of bad blood between the web community, the search engines, and the SEO providers, and it’s time we ended it once and for all!

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Kris Dietz

I love creating something amazing then spreading the word about it! My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. I enjoy networking and meeting like minded individuals.

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Improve Your Online Presence On Social Media

To run a successful business, one of the major factors responsible for it is adopting the great public relation methods. Only having a great business is not enough, it is essential to deliver your expertise about your business to wider audience. It is essential to take wider audience into loop to take your business to higher stages. In a nutshell it is important to market and promote your business in the best possible way.

 

In the past, there were many ways for promoting your business like via television, advertisements in newspapers, sponsoring of events etc. The problem with these methods is that they are expensive ways of promoting business and most of the businesses are not able to afford it.

 

The birth of social media has solved this problem and is the new way for a business to market and promote their business ideas and expertise. It has proved to be the most beneficial tool as it helps to contact and link to wider audience. The first and foremost advantage of this tool is that it is a cost effective tool.

 

social-media

 

Using this tool you can easily promote your brand and business by informing them about your products and services. The other advantage of social media is that it allows you to receive instant feedback from your audience. By the use of online forums and commenting sections, you can easily find that what people say about your business and this would help you to find out the ways to improve your business. It also helps you to build strong relationship with your clients.

 

So, in order to achieve the things or your business to the full potential, it is important to have your presence on social media. It is also important to use correct and effective methods while promoting your business using social networking sites.

 

Here are the ways to have strong online presence:

 

  • Add Social Buttons: It is important to make sure that your blog is linked to all of social networking sites. Add Facebook, twitter, Google+ buttons on your blog so that the users can share the content which interests them easily.

 

  • Update and Interact frequently: People mostly visit the sites again, if they found some recent updates. So add updated information frequently on your site to attract the audience. Besides this you must interact with your audience or clients via social pages.

 

  •  Engine Optimization: While writing your blog, it is essential to write it in a user friendly way and the title of your blog must be attractive and appealing to grab the attention of the audience. Try to use the specific words which you think that are searched by the audience, but make sure that these words are related to the post. This will enhance the ranking of your blog.

 

Author Byline :

I am Vinit Kumar, working with a SEO Company in India. Social media is a great way to increase your online presence and build strong relationships with your clients.

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Social Media: Revolutionizing Business

Over the last 20 years, with the invention and popularization of the Internet, the traditional mediums that companies used to advertise, inform, and simply connect with their consumer base have change drastically. In fact, the traditional organization of a business has also been revolutionized. Now there are thousands of businesses that are run out of individual homes, forgoing the typical brick-and-mortar companies that were abundant before the Internet. For example, my friend’s neice just started her own business online at a site called etsy.com. This brilliant idea for a website allows users to have their own “shop” wherein they are able to sell vintage and/or handmade items. Because of this, potentially millions of stay-at-home moms, craft makers, and people with hobbies making things can actually make a profit doing the things they love to do—without leaving the house.

Social Media-Leveling the Playing Field

Normally a business would have a marketing manager in charge of all of the advertising campaigns, launching an expensive, extensive, and very broad-reaching commercial crusade using many different mediums, resulting in a fraction of the people reached who actually respond to the ad. For the people with “etsy” shops, all they have—and need—is social media. With the developing of sites like MySpace, Facebook, Google+, YouTube, Twitter, and many more, market outreach and advertising have been revolutionized. Anybody can use these sites to any extent, to either benefit and/or hurt a business. With the smaller, personal businesses, a seller relies completely on friends and contacts to spread the word about the shop. For larger companies, it is much different.

Marketing Revolutionized

To the companies that used to spend millions on marketing, social media could be considered a godsend. Although they still have to maintain traditional marketing strategies to some degree, it isn’t nearly as costly. Using Facebook, for example, setting up an account is free, and everybody who “likes” the page will get the automatic updates the merchant sends. This narrows the outreach to current customers and exposes the business to many potential new customers when their “friends” like that page as well. This drastically decreases the seller’s Customer Acquisition Cost (CAC) because it is completely free. A seller can pay for additional ads that will specifically target people with similar likes and interests as the general customer base. Companies that have taken advantage of this with great success include Coke, Lego, and Vivint to name a few. Other places to get quality information about a company is through their reviews page. to do this you can simply search a company + reviews, such as “Vivint reviews“, to see what others are saying about them.

Marketing to Public Relations

Aside from the marketing advantage, social media allows a company to connect more deeply with its customers. This, unfortunately can be a double-edged sword. Social media is just that: social. If there is any type of scandal in a business, everyone with a Facebook or Twitter account can know about it within minutes. The lightning speed of bad news can result in a PR nightmare—just ask Domino’s Pizza. Because of this, you will need to be extra vigilant maintaining a good relationship with your customers, which can only help.

In addition to managing public relations, Facebook gives the seller a direct line to customers, getting fast, honest feedback about products or commercial campaigns, even including them through contests and giveaways. Take Doritos for example. The biggest TV commercial event of the year happens on Super Bowl Sunday. Companies plan very far in advance to make sure their commercials are funny and memorable. Doritos was running out of ideas, so they did something ingenious: had their customers come up with ideas in a contest with not just prizes, but the ultimate prize: a spot in the Super Bowl commercial lineup. This strategy has been extremely successful, probably more so that they had ever imagined.

Every business, from a cottage industry to a large corporation, must understand that social media is here to stay. It can be one of the greatest vehicles for mass advertising the world has ever seen, and using it properly can be a great advantage to a business.

About the Author: Rick Delgado is a freelance writer who specializes in the latest social and technology trends. He is currently acting as a social media consultant to Vivint.

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guest blogging serviceGuest posts are all the buzz in online marketing these days, and it’s pretty understandable why. They are a great way to expand one’s readership, build a brand while improving site traffic and page rank, and get quality back links in the process.

However, when trying to write a guest post, keep in mind that you are not writing for yourself. You are writing it to keep other people abreast on what is new or relevant in their niche. As such, it is crucial that your content has special qualities that will not only grab readers’ attention but will also encourage them to continue reading it. What are those qualities, you ask? Read on to find out.

Relevant and unique

There is no substitute for a guest post whose content is both relevant and unique. It is a clear indication that you have taken the time to find out what the host blog’s niche truly wants. Of course, it quite a challenge finding a unique topic because everybody seems to be in the guest blogging bandwagon, and every topic you could think of has probably been written about. However, that doesn’t mean there is no other angle to them.

The point here is that when writing a post, consider putting yourself in the shoes of the readers. What are they interested to know? Or what problems they would like to resolve that other guest posts haven’t addressed before? You will be able to find the answers to such questions by doing your research. It is not enough that you simply look at the type of content the host blog or website accepts. It is crucial to also participate in discussions and ask questions so that you will know what the community truly wants.

Gives credit to where it’s due

Sure, it does feel like you are writing an academic paper when you try to drop references or names of a couple of blogs on your post. But, they can help in cementing your status as a trusted guest blogger. Providing references is also a great way to establish relationship with other bloggers and it also shows that you are taking the time to carefully craft your content so as to ensure that it will actually give value to your target audience. However, when providing references in your post, especially if they are in the form of links, be sure that they are working and the sites are related to your topic, otherwise readers will abandon your content without second thoughts.

Injects a sense of humour

 

With thousands of guest posts that readers, bloggers and website owners have to go through each month, it is only natural that they sometimes find themselves feeling bored as they read. In some cases, they choose not to read the whole post because they have either encountered the same subject before or they just don’t find the article interesting at all. You probably are guilty of this too, so it pays to bring a bit of your humorous side into your post. A couple of funny lines here and there will make your article a good read.

Free of grammar and spelling errors

Small mistakes can do a lot of damage to your post. One wrong grammar, spelling or punctuation could change the meaning of an entire sentence, and this could be a huge turn off for many readers. So before sending your content, polish it well. Go over your article several times and make sure it is free of grammar, punctuation or spelling mistakes. Without the presence of any of these things, you are taking your post to the next level and you are ensuring that there will be no engagement barriers between you and your readers.

Sherry Sims is a blogger who contributes content for www.guestblogpost.co.uk. She is interested in writing articles related to online marketing, social media and technology. Sherry is also a certified bibliophile.

photo credit: ejorpin via photopin cc

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Three Best SEO Practices

seo consultationThe use of SEO for building the brand image of a business is common. If you are looking to develop the public relations of a company, you should never overlook ‘SEO for PR’. It is important for content marketing professionals and senior level PR employees to have a good understanding of how PR works and how it has to be applied to their work. If you are looking to opt for a SEO marketing campaign, the writing and proofing process will have to be based on SEO. For detailed information regarding SEO, click on the following link http://en.wikipedia.org/wiki/Search_engine_optimization.

Only if SEO is applied from the basic level of content management, filtering of unwanted data can be done effectively. This will allow content writers who write at the basic level to understand the requirements of SEO. Only if SEO is applied from the start of the content creation process you will be able to reap better benefits. Trying to apply SEO at the end of content creation process will not be effective and can eventually slow the entire process.

Some organizations have SEO staff that can be helpful to identify the goals of the company and the effort that is taken by the company to achieve those goals. For any SEO PR strategy to be successful, three SEO practices are considered important. In this post, we will discuss about those three SEO practices in detail.

Keyword Research for PR

  • SEO is all about optimizing keywords and therefore a lot of time has to be devoted to researching keywords.
  • Never base keywords on assumptions as any worn assumption can derail the entire SEO campaign.
  • Even the tense of the words used as keywords are known to influence the effectiveness of the SEO strategy.
  • The keywords used in the SEO campaign have to be based on what the targeted audience use for their search. For example, in the airline industry, the use of word ‘cheap’ is avoided and the keyword ‘low-cost’ is used. Most people searching for lower airfares tend to use the term low cost tickets rather than cheap tickets.

Link Building for PR

Most of the PR professionals encourage SEO content writers to use editorial links. The use of editorial links in content will allow people to click through it and will boost the SEO simultaneously. Whenever an article or guest post is written, the content writer has to ensure that a backlink leading to the website of the brand is organically places in it. It is important to make sure that the link is relevant to the subject and content of the guest post or article. If a suitable place for the backlink is not available in the body of the article or post, it can be added to the author bio.

Blogger Outreach

Digital PR requires securing guest posts and this will greatly help in the business or brand being visible online. If the SEO agency is experienced, it will be able to identify blogs that have a good number of targeted audiences. This will help in enhancing the SEO campaign and will greatly help in achieving better results through the campaign. Finding blogs that are best suited for guest posts is in itself an art. Only experienced and expert SEO professionals will be able to identify such blogs and help to increase the social presence of the brand or business.

Matthew Anton is an expert in SEO strategies who has successfully conducted many SEO marketing campaigns for business.

photo credit: woodleywonderworks via photopin cc

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